Middlesex University 2021-2022 Academic Year Module Number ACC1115 Management Accounting Pair Coursework
You are required to work in Pairs to answer the following. Please limit your answers to the categories listed below.
PART 1 Wholesome Ltd is a natural product retailing company that operates an organic store located i Maida Vale, London. It sells a wide range of organic products such as health and wellbeing, skis care and beauty, and food and drinks. It also serves a selection of freshly prepared lunches at the in-store deli counter. The lunches are prepared on site, in the shop kitchen. Over the past 18 months their profitability has suffered greatly as a result of operating at reduced capacity: sales across all product ranges were down by at least 5%, with ‘food and drinks’ suffering the least decline- this was due to their local customers remaining loyal during the pandemic. After a year and half of uncertainty and financial worry, management is reviewing its business strategy. They recognise the need for technological adaption as this will develop their capacity to reach their target market without a physical presence. As a result, they want to expand their operations and customer base by offering an online sales and delivery service. They are considering developing an online platform (with all management and support tasks dealt with in-house), investing in vans and employing drivers to ensure a robust delivery network.
Required: Assuming the role of the company’s management accountant, you have been invited to write a detailed report on how the company might be able to successfully set up an online sales and delivery service.
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