As a reminder, the creation of an e-marketing plan can be viewed on pages 58–67 of the textbook.
For Part III of the e-marketing plan, you are asked to compile objectives as well as the e-marketing strategies for your company (refer to pages 62–64 in your textbook).
This should include all four marketing aspects of your business: product, pricing, place (distribution), and promotion (marketing communication), with respect to the Internet.
Your paper should use the Unit VI Template and must be at least two pages in length. You are required to use at least two sources; one can be your textbook, and the other source(s) should be from a credible source.
All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA guidelines.
Frost, R., Fox, A. K., & Strauss, J. (2019). E-marketing (8th ed.). Routledge. https://online.vitalsource.com/#/books/9781351744843
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