MGT302 — Stratepic ,. as e Study is provided in class – Weeks 1-2 ASE , _ _ ….. iv…gement T2i7 , ASSESSMENT 1 – Case Stud—-yi i DUE FRIDAY 18 Aueci. – Industry – 2 0,/, e—aCi) differ: – 2000 vvords. Company/ _ ‘ / —‘ -3:,-1013m through Moodie – word.doc or .docx Introduction brief statement positioning-comp-a-n-y7in—-dus—tryWwhich it is part competitor analysis – Industry analysis – Profitability – 5 forces , competitor analysis, Macro environmental lactoTs, Company analysis: resources and capabilities – core competencies. Company corporate strategy – if different to business strategy Company Business strategy – Are there indications of good Strategic leadership? Answers to Questions listed if not already covered above. Current position of this company/industry — since case written Conclusion — future of the company/industry
Presentation: Title page, exec summary, table of contents, body of report, reference list (Ham Anglia style), single spaced, font Times New Roman 12pt, Calibri 11pt or Arial lOpt.
Min of 8 suitable reliable current acceptable sources See course outline for marking scale. ALSO 5 minute summary in class to other students at a time to be decided – no additional
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