RESEARCH PAPER – WEIGHTAGE- 12% of grade
The main goal for this assignment is that students gain an in-depth understanding about an emerging topic in Marketing.
Each student will conduct in-depth research on the topic and write the research paper.
The theme for research is: Marketing/ Branding Initiatives that balance People, Planet and Profits
Please note that a theme has been provided. It is not a topic. You can consider a specific marketing problem under this broad theme.
1) This is a very broad theme. It is important that you select a narrow area of research under this
broad theme for better output.
2) Please review resource links provided below to help you understand how to write research
papers. Link 2 is a particularly useful guide.
This assignment is worth 12 % of your final grade.
1) You may consider organizing the research paper as follows:
· Relevance of the topic
• Objective of the Research/ Research Questions
• Discussion (organize in appropriate sub sections)
2) The suggested word limit is 1800-2500 words.
3) Must use external academic (these include research journals; consider using your library) and
relevant non-academic references. Provide in-text citations and should provide references in
Resources to learn more about organizing a Research Paper:
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