Assessment Brief 1
Strategy, Enterprise and Innovation
Assessment Brief: LSBM306 – 2021-22 Page 1
1. Module Details 2
2. Assessment Structure 2
3. Assessment 1 Details 2
3.1 Task 2
3.2 Submission requirements 3
4. Learning Outcomes for the assessment 4
Appendix 1: Submission Checklist 5
Appendix 2: Declaration of Authorship 6
Appendix 3: Use of external editorial or proof-reading services 7
Appendix 4 8
Extensions and Mitigating Circumstances 8
Word Limits 8
Assessment Brief: LSBM306 – 2021-22 Page 2
1. Module Details
|Module Name:||Strategy, Enterprise and Innovation|
|Module Leader:||Knowledge Mpofu|
2. Assessment Structure
|Item of Assessment||Report|
|Weighting||This assessment is worth 40% of the module grade|
|Word Limit||2,000 words|
|Submission Deadline||Friday/12 November 2021/3pm|
|Acceptable Formats for
|Feedback and provisional grades will normally be due 20
working days after the submission deadline
|Resubmission Date||Friday/6 May 2022/3pm|
3. Assessment 1 Details
This item of assessment is designed to allow you to demonstrate your ability to undertake a detailed
analysis of a firm’s strategic capabilities and external environment. Your evaluation of the firm’s internal
and external environment should demonstrate understanding of the nature of entrepreneurial
recognition, including the need for innovation and creativity that helps the organisation to exploit market
Select an organisation from any industry or sector, and write a report in response to the tasks below:
1. Provide a brief introduction for your report. (150 words)
2. Critically analyse the internal resources and capabilities that give the organisation a competitive
advantage. (600 words)
1 The grade is provisional until confirmed by the relevant assessment board(s). Your work will be marked in grades
rather than percentages. This is considered to deliver the most accurate and fair outcomes for students. Each
assessment that you undertake will be assessed using the common grading system. Information about the grading
system can be found in your Student Handbook, Section 10.
The Grade Criteria can be found in Appendix C of your Student Handbook.
Assessment Brief: LSBM306 – 2021-22 Page 3
3. Identify the key drivers of change in the external environment and evaluate their impact on the
entrepreneurial activities of the organisation. In your response, use an appropriate framework
and any relevant tools such as mind map to analyse the external environment (i.e. you may
present your work in the format of a self-designed diagram, a mind-map or a ‘mini-poster’ which
you include in your report) (500 words)
4. Using Porter’s Five Forces framework and/or any other relevant tools, evaluate the impact of
the main competitive forces that are influencing entrepreneurial activities and profitability within
the industry. (600 words)
5. Write a clear conclusion that succinctly highlights the key aspects covered in your report in
answers to the tasks above. (150 words)
• Introduction (150 words) 5%
• Analysis of internal environment (600 words) 30%
• Analysis of external environment (500 words) 20%
• Analysis of competitive forces within the industry (600 words) 30%
• Conclusion (150 words) 5%
• References and use of Harvard referencing style 5%
• Structure and presentation 5%
In your report, you are expected to:
• Follow the structure outlined above but you may change the wording of the headings
and add sub-sections to your report
• In your response to Task 3, you may use diagram/mind-mapping tools available in
MS Office or another application, e.g. Padlet. You will then need to take a
screenshot of your work and insert into your report. Further information will be
provided in class and on Canvas.
• Conduct independent research and use a range of academic sources
• Use Harvard referencing throughout for your citations and the reference list.
• This assignment should be submitted as a Microsoft Word file.
3.2 Submission requirements
You must submit your assignment by using the Turnitin gateway in the module’s Canvas site.
Please Note: When you submit you will be asked to confirm you have referred to the Submission
Checklist (see Appendix 1) and the act of submitting your work electronically will be taken as an
acceptance of the Declaration of Authorship (see Appendix 2).
Assessment Brief: LSBM306 – 2021-22 Page 4
4. Learning Outcomes for the assessment
This item of assessment covers the following learning outcomes. For the full list of learning outcomes
for the module, please refer to the Module Study Guide.
• Develop a general understanding of the nature of entrepreneurial opportunity
recognition and need for innovation and creativity.
• Identify and critically evaluate strategic options.
• Critically analyse and evaluate the different approaches to shaping entrepreneurial
vision and identifying opportunity.
• Analyse and evaluate internal resources and the external environment.
• Communicating ideas in a business report.
Assessment Brief: LSBM306 – 2021-22 Page 5
Appendix 1: Submission Checklist
1. Have you checked Canvas messages/announcements for any additional/final details of the
2. Are you submitting in the correct submission area e.g. if it is a resubmission of your
second assignment it should be ‘AS2R’?
3. Make sure you are submitting the correct final version of your work.
4. Have you kept to the word limit? Remember, anything greater than 10% above the word
count will not be marked.
5. Have you addressed the assessment requirements as outlined in the Assessment Brief?
6. Have you spell checked and proofread your work?
7. Is your work formatted correctly and consistently?
8. Are you submitting a document in the correct format?
9. Is your work written in an appropriate academic style?
10. Have you checked your citations and Reference List/Bibliography?
11. Have you submitted your work to get a similarity report to check you have paraphrased where
12. Have you read the Declaration of Authorship (Appendix 2)?
Assessment Brief: LSBM306 – 2021-22 Page 6
Appendix 2: Declaration of Authorship
By submitting this work electronically to Bloomsbury Institute and the University of Northampton, I confirm that I
have read and understood the Declaration and Definitions below:
Declaration of Authorship:
1. I hold a copy of this assignment which can be produced if the original is lost/damaged.
2. This assignment is my original work and no part of it has been copied from any other student’s work or
from any other source except where due acknowledgement has been made.
3. No part of this assignment has been written for me by any other person except where such collaboration
has been authorised and as detailed in the Assessment Brief.
4. I have not previously submitted this work for any other course/module.
5. Where applicable, I have included a declaration confirming external editorial or proof-reading services
(see Appendix 3).
I understand that:
1. Plagiarism is the presentation of the work, idea or creation of another person as though it is one’s own.
It is a form of cheating and is a serious academic offence which may lead to expulsion. Plagiarised
material can be drawn from, and presented in, written, graphic and visual form, including electronic
data, and oral presentations. Plagiarism occurs when the origin of the material used is not appropriately
2. Collusion is working with someone else on an assessment task which is intended to be wholly your
3. Contract cheating/Commissioning is where you contract out an academic assessment to writers and
purchase back the finished work and submit it as your own.
4. Duplication/Replication is submitting the same material more than once for the purposes of obtaining
5. Fabrication refers specifically to the falsification of data, information or citations in an academic
exercise, typically an assignment. This includes false excuses for missing deadlines and false claims
to have submitted work. It may be specifically referred to as falsification.
6. My completed assignment is submitted and checked for plagiarism through the use of plagiarism
detection software called Turnitin.
Please note: Submitting work which is not your own and/or cheating in exams can be considered as fraud2 and
handled in accordance with the University of Northampton’s Academic Integrity and Misconduct Policy. Penalties
• Reduction in grade for assignment.
• Grade for module reduced to AG [fail for academic misconduct] and right to repeat module
• Termination from studies.
Further information on plagiarism can be found in your Student Handbook, Section 10.
2 If a student is suspected of commissioning (e.g. paying someone to write an assignment for them), this could be
classed as fraud under student disciplinary procedures, separate to academic misconduct procedures. If proven,
the consequences would be severe, including removal from their course of study.
Assessment Brief: LSBM306 – 2021-22 Page 7
Appendix 3: Use of external editorial or proof-reading
The University of Northampton’s Academic Integrity and Misconduct Policy (Sections 4.10 – 4.14)
provides clear guidance on the use of proof-readers to check your work.
What you need to know:
1. You can ask your tutors or our Learning Enhancement and Employability (LEE) Team
([email protected]) for advice and support on how to proof your work.
2. Proof-readers should not make live changes to your work. They should only indicate where
possible changes could be made.
3. A proof-reader should not change the meaning of your work in any way.
4. If a proof-reader’s comments or amendments do change the meaning of your work, this may
be deemed as academic misconduct.
5. If you do use a proof-reader you must declare this clearly when you submit your work. The
declaration should be on the first page (cover page) of your assignment.
“A proof-reader has helped me with this assignment. The proof-reader was my
friend/name of proof-reading service/a family member/other. I have kept a copy of
my original work with comments from the proof-reader.”
For more information please go to the policy itself, which is available in the Quality Enhancement
Manual on our website.
Assessment Brief: LSBM306 – 2021-22 Page 8
Extensions and Mitigating Circumstances
Information on Extensions and Mitigating Circumstances can be found in the Student Handbook,
Applications for extensions and mitigating circumstances, with supporting evidence (such as medical
certificates) should be made through the Student Self-service Portal (SSP).
The University of Northampton’s Mitigating Circumstances Policy document can be accessed through
our Quality and Enhancement Manual: QEM Section 3: All Policies and Procedures.
All written assignments include clear guidance on the maximum amount that should be written in order
to address the requirements of the assessment task (a ‘word limit’).
If the submission exceeds the word limit by more than 10%, the submission will only be marked up to
and including the additional 10%. Anything over this will not be included in the final grade for the
item of assessment.
Abstracts, reference lists, indented quotations, and footnotes are excluded from any word limit
In-text citations, embedded quotations, and all headings and titles are included in the word limit.
Where a submission is notably under the word limit, the full submission will be marked on the extent to
which the requirements of the assessment task have been met. Generally speaking, submissions under
the word limit fall short of the requirements of the assessment task.
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