BUSINESS’S SUSTAINABILITY DIMENSION
Sustainable Development — “Development that meets the needs of the present without compromising the ability of future generations to meet their own needs (WCED, 1987, p. 8)
Business Sustainability — “Operating a business in a manner that minimises pollution and resource depletion, ensuring that future generations have vital resources” (Boove and Thill, 2017, p. 590)
Sustainable development and business—some issues to consider: — Are all stakeholder needs in the business world of equal importance? — Are there stakeholder perspectives that have no place in a sustainable future? — Is sustainability in business about the future, present or past? — Is there such a thing as a sustainable business, or simply a business that contributes to SD? End-goal vs. way of thinking — Do you look at some industries that are inherently sustainable and some that aren’t? — How much is your perspective on business sustainability based on knowledge? How much is hearsay?
SUSTAINING COMPETITIVE ADVANTAGE
26100 Lecture Week 10.
To avoid making the same mistakes, managers must start to recognize environmental improvement as en economic and competitive opportunity, not as an annoying cost or an inevitable threat. In-stead of clinging to a perspective focused on regulatory compliance, companies need to ask questions such as What are we wasting? and How could we enhance customer value? The early movers — the companies that can see the opportunity first and embrace innovation-based solutions — will reap major competitive benefits … (Porter and van der Linde, 1995, p. 130)
Flagship farms Mann.
26100 Lecture Weds 10.
ACHIEVING YOUR PURPOSE IN A FRACTURED WORLD
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